As a LuLaRoe retailer for nearly 8 years, I find it is a responsibility to provide a comprehensive styling guide for my customers. This asset is crucial for several reasons. Not only does it help them navigate through my diverse range of clothing offerings (which is over 400 styles now!), but it also empowers them to make informed decisions about their fashion choices. Let’s delve into the importance of a styling guide for women in community at large.

1. Empowering Personal Style:
A styling guide serves as a tool to empower women to embrace and express their personal style confidently regardless of body shape and size and lifestyles (home, work, school, church, exercise, etc.). By sharing trend insights, they are armed with the knowledge and inspiration they need to curate looks that reflect their unique personalities and preferences.
2. Body Positivity and Inclusivity:
In today’s fashion landscape, inclusivity and body positivity are paramount. The styling guide
should celebrate diversity by featuring women of different body types. This inclusivity sends a
powerful message that fashion is for everyone, regardless of their shape or size, and helps
customers visualize how different pieces will look on their own bodies.
3. Highlighting Versatility:
LuLaRoe offers a diverse range of clothing options, from leggings and dresses to tops and skirts. A styling guide allows you to showcase the versatility of your products by demonstrating how they can be mixed and matched to create various looks for different occasions, whether it’s a casual day out or a special event.
4. Educating on Fit and Fabric:
Each LuLaRoe piece is crafted from high-quality fabrics and designed to provide both style and comfort. As a LuLaRoe consultant, I can educate my customers on the unique features of each fabric type, as well as provide guidance on finding the perfect fit for their body shape. This augmented knowledge helps customers make informed decisions when selecting items from your collection.
5. Staying On-Trend:                                                                                                     Fashion trends are constantly evolving, and it’s essential to keep my customers informed about the latest styles and looks. As a LuLaRoe consultant, I can highlight current trends, such as popular colors, patterns, and silhouettes, and offer suggestions on how to incorporate them into their wardrobe. This keeps my customers feeling fashion-forward and ensures that their inventory remains relevant.
6. Enhancing Customer Experience:
A styling guide can enhance the overall shopping experience for your customers. It provides
them with valuable styling advice and inspiration, making the process of selecting outfits more enjoyable and fulfilling. Additionally, it demonstrates your expertise as a LuLaRoe retailer and reinforces your commitment to customer satisfaction.
7. Building Brand Loyalty:
By providing a styling guide that caters to the needs and preferences of your customers, you’re fostering a sense of loyalty and trust in not only the brand, but also in your LuLaRoe retailer.
8. Encouraging Engagement and Interaction:
The styling guide can serve as a platform for fostering community engagement and interaction among your customers. I encourage them to share their own styling tips, outfit photos, and testimonials using my products on social media platforms as well as in my private FB shopping community. This not only creates a sense of belonging within our LuLaRoe community but also provides valuable user-generated content that can attract new customers.

In conclusion, a styling guide is an invaluable resource for women in my community at large. It empowers them to embrace their personal style, keeps them informed about the latest trends, enhances their shopping experience, builds brand loyalty, and encourages engagement and interaction.

The longer I am in this business, I see that a styling guide is an essential tool set for my customers. With the needed reliance of platforms like FB and IG, there is a bigger need to have information like this in their hands to accommodate online shopping needs. If you would like a copy of my current styling guide, visit here.